E-Commerce is all about encouraging users to ‘Buy Your Product.’ Recent studies have shown that about 67% of people shop online based on how products look in videos. That’s where product animation companies come in; unless, you don’t want to work towards product purchase.
3D animation, especially for products is pretty crucial to work on. Quality 3D video animations of products have the caliber to help viewers experience the product virtually and a great way to persuade users to make the purchase!
Creative videos are one of those elements which increase website appeal, product appeal, and more. Interactive websites help in customer engagement but, product videos do the magic of taking the plunge for customers!
As a marketer or a 3D animator, you need to understand the importance and demand of video content out there. It’s videos like these that truly help in B2B, e-commerce, and B2C marketing.
Let’s learn the Six awesome ways in which 3D animation proved to empower e-commerce websites:
1. 3D VIDEOS HAVE HELPED CUSTOMERS INDULGE IN THE WORLD OF PRODUCTS
3D animation product videos are known to be a surefire method to get visitors, therefore, buyers in the online world. One of the major reasons why online marketing flourished in no time was because of stunning 3D animation videos. These videos create an interest in viewers to buy the product.
Compare for yourself; see if you feel like making purchases while looking at static images or when you see a product video. 3D animation videos are all about figuring out the right angle, at the right time!
In simple words, 3D animations are attention-seeking for the right reasons; they help in product sales and customer engagement!
2. PERFECT FOR HOW TO TUTORIALS IN E-COMMERCE WEBSITE
Let’s take a make-up based e-commerce website. They can always have exciting tutorials for their latest products. This way, the viewers will be curious to use the product, leading to purchase at the end of all of it! You can also call it a good way to educate your users via instructions and tips for product usage.
Creating 3D animation videos for customer engagement is truly enriching and a perfect win-win situation.
3. 3D ANIMATION VIDEOS HAVE HELPED CREATE THE BEST MARKETING STRATEGIES
Let’s take vlogs, for instance. Video-based blogs are what Vlogs exactly are. Since you’re an E-commerce website, it implies you’re targeting customers. With Vlogging, you can not just increase your followers on social media handles but, assure your boss that this is a great way to repurpose existing video content.
Effective vloggers will make sure their content is so engaging via 3D animation that people would keep coming back and checking what’s now. This way, your database will be created with quality data; try out multi-channel marketing with this data!
Look at the connections 3D animation videos can make, if implemented effectively; Multi-channel marketing made easy!
4. 3D ANIMATION VIDEOS HAVE HELPED IN DRAMATIZING PRODUCTS
3D animation and modeling for marketers are regarded as one of the best ways to showcase any kind of product. The amazing part is that 3D animation can transform ordinary pieces of products into stories, funny visuals, illustrations, and much more.
There’s so much drama, so much creativity in 3D animation product videos which is always appreciated by its viewers.
5. CROSS- SELLING MADE EASY WITH 3D ANIMATION VIDEO CONTENT
Cross-selling is a great and subtle way to increase sales if implemented well. 3D animation basically helps in subtle marketing wherein, you don’t get too pushy but still make the sale! You may find 3D animation companies a little pricey but, look at the long-run consequences. Your sales will have the capability to increase by 10X, provided you have a fairly quick website, application, and very exciting videos!
6. LIGHTENS THE MOOD, MAKES WORK & PURCHASES ENJOYABLE
Be it, employees or customers who are engaging in your website, 3D animation can people hooked onto the website. This implies that your videos have the power to make your employees stay and work on the website progress, ROI, and so on longer than ever!
Studies have shown that the more engaging a website is, the more internal teams can work on it. They find it fun, exciting, and interactive to work then.
IN THE END…
Product animation creators tend to struggle a little after a point; users want more videos and you may see your animator run out of ideas. To prevent that, feel free to outsource work, reach out to a product animation company like Triface International.